How Google Got it's Logo

10/27/2008

if you are interested in graphic design, marketing, or google then this is an interesting read with all the alternative original logos:

http://www.wired.com/techbiz/startups/multimedia/2008/02/gallery_google_logos?slide=1&slideView=9

In just a few short years, Google's logo has become as recognizable as Nike's swoosh and NBC's peacock. Ruth Kedar, the graphic designer who developed the now-famous logo, shows the iterations that led to the instantly recognizable primary colors and Catull typeface that define the Google brand.


one of my favorite things about google when it first arrived on the search scene in 2000 or so, for me at least, was the utter simplicity of the search page. remember how crowded and crazy yahoo and microsoft's search pages had become - totally crowded over with all sorts of blinking ads and such, it was nearly impossible to find the search box. remember the pages and pages of irrelevant links you could generate from a simple search in the other search engines of the time? i loved the simplicity and i loved the accurate results.

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