....So that's what they're doing.
The Seattle Times says that the ubiqitious coffee giant is testing several new stores in which there will be no Starbucks branding at all. Instead, the coffee shops will be branded with "community names," like "15th Avenue Coffee and Tea," in Seattle.
Not only will the coffee be rebranded with the "15th Ave." name — the cafe will serve beer and wine and "host live music and poetry readings and sell espresso from a manual machine," or, in other words, not be a Starbucks.
The Only Thing Left For Starbucks? To Just Stop Being Starbucks
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