Deceptive Product Names

11/02/2008
Product names don't necessarily reflect the truth of the products. Ever heard of Corinthian Leather? Think New Jersey, not Corinth, Greece. How about Häagen Dazs? Nothing Scandinavian about it. Read on to find out how a product's name can deceive you ...

Corinthian Leather

Sounds Like: Fancy leather from some exotic place in Europe - specifically, the Greek city of Corinth. The phrase "rich Corinthian leather" was made famous by actor Ricardo Montalban, in ads for Chrysler's luxury Cardoba in the 1970s. (The seats were covered with it.)

The Truth: There's no such thing as Corinthian leather. The term was made up by Chrysler's ad agency. The leather reportedly came from New Jersey.


more here: What’s In a Product Name? Why, Deception Of Course!

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